Strawberry

Strawberry Thief, along with the fecund florals of Lodden, are two favourite designs at London's Liberty, a store which has long been associated with Morris. "There are certainly moments when interests in the designs peak but there is always a love and affinity to Morris for the Liberty customer," Mary-Ann Dunkley, design director of Liberty fabrics and products, tells BBC Culture. Although the original designs and colourways are perennially popular, both Morris & Co and Liberty have experimented with different colour combinations. "We often recolour the designs and play with scale depending on the seasons and the trends. When a heritage Morris pattern is recoloured in a tonal way, they have a contemporary appeal and work really well with solid fields of colour – for example when used with plain fabrics and painted walls," explains Dunkley.

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