Online marketing company in Hyderabad

SEM is a process of gaining traffic to the website by purchasing ads on the search engines. It is one of the most efficient ways to build your business in a growing competitive market. There are mainly two forms of search engine marketing services, first is search engine optimization (SEO) uses the technique to boost search engine ranking in unpaid search results. Second is (Pay per Click) PPC it is nothing but getting the traffic to the website by paying some amount to the search engine.

SEM Terminology and procedure:
The advertisers bid on the keywords which is typed on the search engine when the user is looking for certain services or products. The advertiser with higher bid will be awarded with that particular keyword and if any user enters a product related to the customer company’s product then his add will be shown first.

The ads mentioned above are also known as PPC (Pay per Click) ads, it comes in a variety of formats. Some of them are text based ads which is small ads, product listing ads (also called as shopping ads) which are more visual, product based ads in this people can read entire properties of the product at a glance (ex: reviews, price etc ). If any user clicks on this ad then for every click a certain amount will be credited to the search engines account.

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